Because i think it's off. putting people think it's kind of a hippie new age kind of kind of thing, as opposed to whole food plant based diet, which requires no animal whatever anything, cheese, milk, meat, fish any of that, and i've been on that for 11 years, so i just wanted to be like a guinea pig in an experiment and see for myself same thing as exploration. i want to go to the bottom of the ocean and see for myself. you could do anything you want, but you want to make more avatar movies. what what? what is it? is it that you know this is part of a continuing project. it's an ongoing proje...