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Historically travel demand has been directly tied to economic conditions. Travel demand has increased during times of economic prosperity and declined during economic declines or recessions; however, COVID significantly impacted travel demand shifting it closer to a “need” than a “want.” This change reflects a deeper societal shift where experiences and exploration have become integral to personal fulfillment and well-being.

Article - Redefining Wanderlust: The Shift from Travel From a 'Want' to a 'Need' - By Nathan Kellar - Is this shift a temporary reaction or a long-term trend? How will it shape the future of travel and tourism? I brought these questions to the HSMAI Global Distribution Advisory Board to discuss with the experts in the room. Read on for the takeaways from our discussion.