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London, where steve bannon and the mercers, mr. wiley, the so-called whistleblower, there was a discussion how to understand american voters and persuade american voters. at that time there was no donald trump campaign, but they started testing themes like "drain the swamp" and "build a wall" that became donald trump's message. in the story, it is interesting to see how cambridge analytica and the mercers and steve bannon came up with the themes that later became donald trump. >> let me play you part of the channel 4 undercover video series. willen with me. >> in america, they have independent...

Him and his midwestern wisdom these days. robert, sir, let me start with you. it does seem we've all been waiting for the romney pivots. last week, there was a speech that has gotten completely lost and that was that speech in lansing going after clinton voters. but the one thing i've noticed about the romney campaign is they don't -- it's sort of -- i feel like they are testing themes. they aren't sure which works and they are testing a bunch out? >> i think the conventional wisdom is that immediately when you become the presumptive nominee you pivot to the center. i see him testing conservat...