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London, where steve bannon and the mercers, mr. wiley, the so-called whistleblower, there was a discussion how to understand american voters and persuade american voters. at that time there was no donald trump campaign, but they started testing themes like drain the swamp and build a wall that became donald trump s message. in the story, it is interesting to see how cambridge analytica and the mercers and steve bannon came up with the themes that later became donald trump. let me play you part of the channel 4 undercover video series. willen with me. in america, they have independent groups running behind the campaign. what is it? super pacs that limit how much money they can raise, whereas outside groups can raise an unlimited amount. so the campaign will use their finite resources for things like persuasion, mobilization. ....
Him and his midwestern wisdom these days. robert, sir, let me start with you. it does seem we ve all been waiting for the romney pivots. last week, there was a speech that has gotten completely lost and that was that speech in lansing going after clinton voters. but the one thing i ve noticed about the romney campaign is they don t it s sort of i feel like they are testing themes. they aren t sure which works and they are testing a bunch out? i think the conventional wisdom is that immediately when you become the presumptive nominee you pivot to the center. i see him testing conservative themes. he learned a lot in this tumultuous primary and knows he has to keep the base on his side. he can t quickly scramble to the center. he has to reassert himself as a conservative and then move there. you ve watched politics and covered it in both print. are you surprised that this piv op hasn ot hasn t moved faster? he s going back to the right to the primary base. ....