Expedition Baikal | Communication Arts
Expedition Baikal This interactive lookbook by Build in Amsterdam follows a documentary of athlete Dani Arnold’s expedition through a Siberian winter in Mammut’s Eiger Extreme apparel. Responses by Fenna de Wilde, developer; and Julian Mollema, lead designer, Build in Amsterdam. Background: “The Expedition Baikal shoppable expedition is created for anyone interested in outdoor activities,” says Julian Mollema. “It highlights Eiger Extreme, the collection by Mammut Sports Group for extreme mountain sports. On the platform, the visitor follows Mammut Pro Team athlete Dani Arnold on a...
Source: commarts.com