When it is difficult to let go of a hired brand name
THE STANDARD By Dominic Omondi | February 14th 2021 at 12:27:31 GMT +0300 A steers and Debonairs Pizza outlet on Wabera Street, Nairobi (PHOTO: Jenipher Wachie) A name can be worth a fortune. And fortunes are worth fighting for, in some extreme cases even worth dying for. Often times, it is not easy to let go of a globally-recognised brand that is a source of riches for franchise holders. That people can easily kill for a brand is a lesson well known to Polycarp Igathe, currently the group chief commercial officer at Equity Bank. In his previous posting as managing director of Vivo Energy, ...
Source: standardmedia.co.ke