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It sends your friends the word yo in a robot voice. no other words are available. but it turns out, i couldn't believe this, my million dollar idea is already out there, and now i'm no longer joking, someone actually raised $1 million for it. >> the developer took eight hours to code. it's so simple apple rejected it from the app store the first time around, because the quality assurance guys thought it was unfinished. >> it seems pretty ridiculous on its face. an app that just says yo, and yet someone got a million dollars for it. of course, a million dollars is not all that much. facebook bo...

In my career. i think i was happy to be noticed. >> it's a very male environment when you were -- >> yeah, but no one really picked up the phone and said hello, money honey. come on. but it was something that the new york post had a rhyme and they went with it. but the truth is, i feel like my viewers know who i am and my sources know who i am and i never felt that it was belittling me in any way. so i let it roll off any back and i'm thrilled to have been noticed. >> okay, honey. but we will always refer to you as marie ya bartiromo. >> thank you. >> thank you so much. ahead on media buzz, ...