Page 13 - The Cube News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Up quite a lot. - we felt like it needed - new elements to come back, and it wasn'tjust £1 million. that was a discussion we had i with itv about creating a stunt week, but we felt like _ a two—player game would make it far more interesting. we introduced a different lifeline as a result of thatj because we felt like it's great| to have something evergreen. it's a format like — - game shows are so hard to get right. if you've got one that actually works, don't change that. - well, except, at some point, somebody must�*ve decided that it didn't work, at least not sufficiently enough to s...

We could have gone in and said, "let's always play that trick, "let's always give them pink or green or purple "when they don't want it." but, actually, we didn't. actually i think that's the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven't seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it's . a very simple tag line. you have nine lives to playl seven deceptively difficult — they ...

Years, and it's been off air. i but we did change it up quite a lot. - we felt like it needed - new elements to come back, and it wasn'tjust £1 million. that was a discussion we had i with itv about creating a stunt week, but we felt like _ a two—player game would make it far more interesting. we introduced a different lifeline as a result of thatj because we felt like it's great| to have something evergreen. it's a format like — - game shows are so hard to get right. if you've got one that actually works, don't change that. - well, except, at some point, somebody must�*ve decided that ...

Was also a covid thing here. there were certain shows, i and i think the cube was part of this too, we couldn't do audiences, so actually it's| great to do a show that you know. - and there isn't an audience, l but it's fine because you know the show. if you put a new show that l probably would work better with an audience, that you try out for the very first time - and the audience isn't - there to react, that might affect it doing well, i so you don't want to take that risk. i think that happened i quite a lot during covid, and i don't meanjust with game shows and audiences, _ but there's a ...

But we could have been quite cynical. we could have gone in and said, "let's always play that trick, "let's always give them pink or green or purple "when they don't want it." but, actually, we didn't. actually i think that's the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven't seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it's . a very simple tag line. you have nine lives to playl...