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And blogger in silicon valley who advises entrepreneurs on business and product strategy. he's also author of the bestseller "the lean startup." barry mults is a small business consultant. you can find him at barrymultz.com and also right here. "lean startup." nothing leaner than ditching your store and putting it all in a trailer. >> it's incredible. not only does it allow the overhead costs to come way down but the speed with which the concept can be tested and changed is really much faster ran that's something we think of as being a phenomenon of high-tech entrepreneurs building crazy platf...

3, number 300? >> there certainly are regulatory things the government can do to encourage people to become entrepreneurs. those things are not on entrepreneurs' mind. how do we create a great product and service customers in a service of building a long term viable business? the book is really about how do we run those experiments cheaply, quickly, to learn what's working and what's not? there are regulatory things government can do. certainly making it so that you don't lose your health care if your company fails. certainly making it so that big companies can't file a bunch of bogus patents ...

Tholjized than small businessowners. you'll be hearing about small businessowners every day during campaigning. tonight we decided to talk to someone with small business experience. joining me now, eric reese, entrepreneur in residence at the harvard business school and author of "the lean startup: how today's entrepreneurs use continuous intervention to create radically successful businesses." eric, i'm confused. here we are, i'm in the table of contents of "the lean startup." there's part one, vision. part two, steer. part three, accelerate. chapter one, start. chapter two, define. leap, sta...