Detailed text transcripts for TV channel - MSNBC - 20151024:09:36:00
They established our true identity. >> another campaign focused on reminding old and new customers that 3 lakes was carrying on a local tradition, the course didn't change, just the name. >> we start add campaign called the roots stayed the same. so we would put 3 lakes golf course across the top, then have a layer of grass and then in the root have alcoma. i think it helped customers feel comfortable with the transition. >> while it's taken some time, people are finally embracing the switch. this year has been the year that actually people go oh, 3 lakes, they know where 3 lakes is now. >> it...
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