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With her two-prong marketing strategy and with it, she intends by the way bakery to grow on all fronts. i m hoping that i have several stores and that i m in a couple of regional, if not national, chains and that i m on lots of restaurant menus. in the meanwhile, she is making a lot of people happy. it is good. it really is. catering to a niche is all well and good when the business can sustain that. sometimes you have to pull in customers from outside that niche. grant car done is back with us. also here is less mccuen, the founder and ceo of predictable success and incubation company and author of the book the sinnergist how to lead your team to predictable success. i was so interested in this story because we talk so much on this show about catering to a niche, how you can set yourself ....
Think today. how do i get in somebody s space, whether social media, tv radio, handing out fliers, whatever it takes to create omnipresence for your products, service and company like santa does. there is your next book. are coupons the way to go, discounts, or not? no. i ve got a much better idea. if you ve got the guts to do it. i call it the right back at ya strategy. instead of using coupons or advertising in the paper or the radio, a lot of money you can t control. i recommend you take that money and convert it into gift certificates and send mailings to your neighborhoods with a letter inviting people to come to your store. that advertising money is coming right back to your store. it sounds risky. i promise you people will not only buy the value of the gift certificate, they are going to buy more z. how do i find out ....