Theater Exec News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> tom: theater attendance continues to decline as more people would prefer to spend their time reading books. so what are theater kings to do? add booze! it's paying off. boozy movie theaters have seen a patron 30-cent increase in sales. one theater exec called it, "the fastest growing community in our industry" ." it doesn't cannibalize candy, soda, popcorn. if i put a bar in, i can guarantee my food and beverage revenue will go up. to me? i prefer to get good and liquored up before i take my daughters to see "findingdory" close do you go to the movie tr anymore? why don't you go? >> i think...

>> tom: theater attendance continues to decline as more people would prefer to spend their time reading books. so what are theater kings to do? add booze! it's paying off. boozy movie theaters have seen a patron 30-cent increase in sales. one theater exec called it, "the fastest growing community in our industry" ." it doesn't cannibalize candy, soda, popcorn. if i put a bar in, i can guarantee my food and beverage revenue will go up. to me? i prefer to get good and liquored up before i take my daughters to see "findingdory" close do you go to the movie tr anymore? why don't you go? >> i think...