"Feeling opulent: adding an affective dimension to symbolic consumption" by Namita Roy and Ulrike Gretzel
Themes direct the symbolic consumption of tourism. Most tourism research argues for symbolic association to represent cognitive meaning-making. Responding to the call for an affective turn in tourism studies, we argue for symbolic consumption of themes to be both affective and cognitive through the concept of ‘feeling’. We draw from our five-year long (2014–2019) ethnomethodological study of a gastronomic themed trail and explore opulence as a feeling. We find affective symbols of opulence, including sensory engagements, materialities and discourses. They demonstrate opulence to be an af...
Source: uow.edu.au
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