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Year? last year over $2 million for a 30-second ad. >> $4 million, but you get 100 million people watching it, plus peoplee talking about it, watching it on the web. >> sean: their ad this year features a woman who quits her job during the super bowl ontake this sunday. >> let's talk about scene, the people who choose to pursue them.m. like [bleep] is a real person with a real dream of startingl her very own business. she's got a message for her boss in front of a hundred million people. >> sean: take this shot and -- doing it live? i >> yes. fantastic idea. >> sean: great idea. >> go daddy ha...

Stadium, a lot of them. >> believe me, i know. we had ahe number of them.m. we had world series and thee world cup. we have a lot of these situations. sochi is a different story. sochi is -- i mean, it's right near one of the worst tinderboxes in the world, right? >> sean: right. >> some of the worst terrorists in the world, if you can grade terrorists, but if you can gradt them they're near the too. putin has 100,000 troops, morein than we had in afghanistan, protecting the thing. these people are going to want to challenge him. can they get within the ring? i don't think so. can they do some...