#AOTYAwards spills: Edelman Data & Intelligence analyses the importance of relationships in data
Details 14 December 2020 Bagging the gold award for Market research agency of the year 2020 is Edelman Data & Intelligence. When it comes to market research, the company believes in "data with empathy". According to Thibault Moreau, head of Southeast Asia, Edelman Data & Intelligence, the team constantly asks different questions, apply data and methods in unique ways, and learn at every interaction to ensure it understands people more deeply. This enables the team to craft communications that cut through, establish connections that are meaningful, and buil...
Source: marketing-interactive.com