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Must-win state. florida, unemployment rate has gone up as well. if you are heading to those states how do you make a case that another four years is better? >> eric: i don't know how you can make the case. in fact, all of the numbers with the exception of the iowa numbers were worse, much worse than the national average. things haven't gotten better. not doing better than the rest of the country. president obama has to somehow sell -- you know, he is on a thing romneysia. not how do i make it better or -- >> kimberly: it's not especially a real word in scrabble. >> eric: binders, big bird and ...

Must-win state. florida, unemployment rate has gone up as well. if you are heading to those states how do you make a case that another four years is better? >> eric: i don't know how you can make the case. in fact, all of the numbers with the exception of the iowa numbers were worse, much worse than the national average. things haven't gotten better. not doing better than the rest of the country. president obama has to somehow sell -- you know, he is on a thing romneysia. not how do i make it better or -- >> kimberly: it's not especially a real word in scrabble. >> eric: binders, big bird and ...