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Bangladesh Brand Summit 2020: The Vital Role of Data in Building Brands Think Content's first-ever flagship initiative, Northern University of Bangladesh presents Bangladesh Brand Summit 2020, in association with The Daily Star, Samakal, and Channel i Online began its second day today as the participants heard from Harish Agarwal, the Managing Partner of EY Bangladesh and Kolkata, who conducted a keynote session on "The Vital Role of Data in Building Brands." Successful branding is connected to the concept of proper data analysis. It's crucial to know how to portray your brand amongst the con...

The Game of Viral Content and Credibility The second session on day two of Northern University Bangladesh presents Bangladesh Brand Summit 2020 began with a panel discussion on 'The Game of Viral Content and Credibility'. In association with The Daily Star, Samakal and Channel I online, and organized by Think Content, the panel session comprised of Paul Espinas, the Founder of MoveUp, Ken Lizardo, an International Speaker, Trainer, and Podcaster and Ovick Alam, the CEO of WebAble. "Give the people something shareable. Emotion is a good trigger for a viral campaign." stated Ovick Alam.Balancin...

Bangladesh Brand Summit 2020: The Role of Brands during COVID 19 Youth Desk Youth Desk Organised by Think Content, Northern University Bangladesh presents Bangladesh Brand Summit 2020, in association with the Daily Star, Samakal and Channel i Online, had an exclusive session consisting of local speakers who talked about the role of brands during the pandemic. The panelists were - Monsurul Aziz, a marketer, Mahzabin Ferdous, the Executive Director at Concito PR, Faisal Mahmud, the Senior Marketing Manager at Bangladesh Edible Oil Limited, Jiban Ahm...

Bangladesh Brand Summit 2020: Nurturing Upcoming Brand Experts Youth Desk Youth Desk Northern University Bangladesh presents Bangladesh Brand Summit 2020 had its second panel discussion of day two, on 'Nurturing Upcoming Brand Experts'. In association with The Daily Star, Samakal and Channel i online, and organised by Think Content, the panel session comprised of Ashraf Bin Taj, the Co Founder and Managing Director, International Distribution Company Bangladesh, and the President of MSB, Omar Nasif Abdullah Lecturer, Department of Marketing & International Business & Assistant Proctor, Nort...

Bangladesh Brand Summit 2020: Discussion on ‘Innovation for Brand Growth’ Farhat Chowdhury Zishan Farhat Chowdhury Zishan When we have a conversation about brands, one of the vital elements to appraise is innovation. In the first keynote session of Northern University Bangladesh presents Bangladesh Brand Summit 2020, in association with The Daily Star, Samakal and Channel I online, Mohammad Manzur Rahman, the Director, Marketing, Customer Experience, & Innovation, at Axiata Digital, spoke about innovation for brand growth. Organised  by Think C...