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The shelter-in-place orders impact nearly 7 million Bay Area residents, including Apple employees in Santa Clara County. Five years after it last held the title, and then barely hung on to second place, Apple has reclaimed the top spot as Brand Finance's most valuable brand in the world. Heading both the Brand Finance US 500 2021, and the company's Global 500 2021 listings too, Apple's brand value is estimated at $263.4 billion. Reportedly, that is an 87% increase in estimated value since last year, which the company attributes to Apple's diversification. "Under Tim Cook's leadership, especia...

  Apple has again been named the most valuable brand in the world by Brand Finance, in both its US and global ranking. Its rise is attributed to its diversification into services, including Apple TV+. Five years after it last held the title, and then barely hung on to second place, Apple has reclaimed the top spot as Brand Finance's most valuable brand in the world. Heading both the Brand Finance US 500 2021, and the company's Global 500 2021 listings too, Apple's brand value is estimated at $263.4 billion. Reportedly, that is an 87% increase in estimated value since last year, which the com...

What you need to know Apple is now the most valuable brand in the world, passing Amazon for the first time in five years. A new report says that Apple has passed Amazon to become the world's most valuable brand for the first time in half a decade. A new report today from Brand Finance states: Apple has overtaken Amazon and Google to reclaim the title of the world's most valuable brand for the first time since 2016, according to the latest report by Brand Finance – the world's leading brand valuation consultancy. Apple has the success of its diversification strategy to thank for an impressiv...

Saudi Aramco retains title of Middle East's most valuable brand followed by Adnoc, STC and Etisalat

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