Toy industry takes on a new role: building resilience
As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience. And toy companies are paying close attention.
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As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience. And toy companies are paying close attention.
Breaking News, Sports, Manitoba, Canada
While still in its early phase, a growing number of toy marketers are embracing MESH — or mental, emotional and social health — as a designation for toys that teach kids skills like how to adjust to new challenges, resolve conflict, or solve problems.
As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience
The plan—or "gimmick," some fear—is to certify MESH (mental, emotional and social health) toys in a way similar to STEAM toys.