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With reports highlighting there will be over 3.8 million weddings in 23 days this season, brands take up a different approach to marketing.

Hindustan Unilever (HUL)'s decision to split its beauty and personal care division and place a renewed focus on digital has been driven by its aim to serve the consumer of tomorrow, say analysts and brand experts. HUL managing director and chief executive officer Rohit Jawa is looking to make the company 'future ready', and while these bets are not for the short-term, they will eventually pay off as the Indian consumer is young and digital friendly, they add. 'Rohit Jawa comes with digital experience and he is preparing to steer HUL into serving the future consumer who is more digital friendly...

The Indian ecommerce industry anticipates a stronger festive season compared to last year with over 20% sales growth.....

As its profitability and traction have declined, Nykaa needs to fix things for the long run without losing too much money as it does not have the deep capital reserves that rivals can currently boast of

Uniqlo Expansion in India: Uniqlo has multiple production partners in India and is looking to expand this network through a large investment; CEO Tadashi Yanai says he wants Uniqlo to become the "best-selling retailer in India"