CSPAN2 Richard July 3, 2024
1960s, early 60s, the pioneer political direct mail. People have been raising money for a long time and they have been raising money through the mail for charities, churches, et cetera you know what had combined the two, politics and the mail. I did that in the early 60s for about 20 years i had no competitors. I went out there and help build the conservative movement. I can make a case that without direct mail the there wouldo conservative movement worthyy of the name. When i did my pioneering work in the 60s, the left wasnt doing it. Now theyre doing a better job than the conservatives are t...