The genesis of corporatese | The Manila Times
THE habit of writing or speaking English corporatese begins harmlessly enough. It starts with snappy little jargon like 'concretize,' 'prioritize,' 'optimize,' 'energize,' 'synergize,' and 'operationalize.' Then it becomes a mild neurosis of talking and writing in euphemisms and fancy diminutives on one hand, such as describing a particularly big company loss as a 'tactical setback' or a 'strategic retreat,' and, on the other hand, using equally fancy superlatives such as 'back-to-basics strategy,' 'best-in-class initiatives,' 'interactive multidimensional feedback loop,' and the classic ENRON...
Source: manilatimes.net