Interswitch Hosts Revenue Boards Chairmen Across Key Northern States
She said this adaptability was necessary because CMOs must see themselves as business leaders with the duty to focus on increasing the growth of their brands.Also, she said CMOs must strive to safeguard consumers by having a clear vision of consumers’ wants and needs. They must also operate against the backdrop of increased consumers’ expectations and address them with great sensitivity.Oare Ojeikere, who spoke on “Changing Roles, Capability and deliverables: Implication for Business and Marketers” said CMOs and other brand custodians must recognise the emerging trends and paradigm shi...
Source: bizwatchnigeria.ng