A look into Krispy Kreme's viral marketing and the COVID vaccine – The George-Anne Media Group
But how has that played out for the local Krispy Kreme location off of Northside Drive? We called and talked to Devin Stephens and Thomas Helmke, the branch manager, to see how they’ve seen this promotion play out since it’s begun. Both Helmke and Stephens have noticed an increase in the number of people that this location sees on a regular basis with a mix of both Georgia Southern students and community members who have been visiting the location to take advantage of the offer. Helmke estimates that 90% of those who stop by the location for the offer only leave with the free donut that t...