Page 2 - Those Brands News Today : Breaking News, Live Updates & Top Stories | Vimarsana

For marketing and pr. we looked at two of the biggest brand—sponsored collection schemes — kp snacks and pladis, the owner ofjacobs, mcvities and carrs. this is pladis promoting its recycling achievements. but what do these numbers tell us? those millions is a good thing but it's the percentage, the proportion of the individual pieces of packaging produced by those brands. so, what is the percentage? that'll be an interesting statistic to see on their website for the crisp packets that they have. what percentage are they working on here? we decided to crunch the numbers. nearly 16.5 millio...

Last year, terracycle and eight brands it works with in the us settled a legal challenge over recycling claims on their packaging. they'd failed to mention any limitations to their collection schemes. so, why not be more clear? why not put the caveats clearly on the packaging? well, just as i was going say, that's exactly what we're doing. so, this year we are asking brands — it's rolling out this year, all of this, er, all of these requests — to ensure that brands add any qualifiers — if there's a geographic limit, for example, or if there's other forms of limit, that's exactly what we'...

Filled and everything, just pay a deposit. then, when you're done, you can return it to any participating retailer, where it doesn't end up as waste or even in recycling, it gets cleaned and then refilled, and then around it goes again. three, two, one! nicely done! what is that? so, this could be from anything. it's just a soft plastic film, so maybe packaging, but who really knows? but you can see it started off as something much bigger and broke down. i don't want it to fly off. i will try to get it in there. the good news is that the amount of plastic packaging on supermarket shelves is re...

Terracycle says it's started a new scheme in west london so people can drop off a range of packaging at their local recycling centre. brands pay a fee for working with terracycle — it can be anything from tens to hundreds of thousands of pounds a year. the amount that can be recycled depends on how much they pay, so there's a limit to the number of collection points. for many, the fee also includes use of the terracycle logo on their packaging. so, when shoppers buy something with that logo on it, would they know what it means? i've done a bit of a shop. bought a bunch of stuff here. i'm loo...

It is misleading, precisely because of the headline signal message, and then quite how long it would take to work out that there are serious qualifications on that, that could involve significant travel. there are products that use the phrase "recycled by terracycle" though that doesn't reference any caveats? no, it does, "by terracycle." so, we always mandate with brands that at minimum, not at maximum, but at minimum they must say "by or through terra cycle. " let's make it very clear that this is not council recycling, that this is recycling through terracycle. and then consumers typically ...