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that there has been a wider appealfor the sport in that there has been a wider appeal for the sport in the region because of our? irate appeal for the sport in the region because of our? we are callin: region because of our? we are calling at _ region because of our? we are calling at the _ region because of our? we are calling at the drive _ region because of our? we are calling at the drive to - region because of our? we are calling at the drive to survive l calling at the drive to survive effect in formulae which in north america has been huge, tv audiences have doubled, we have seenin audiences have doubled, we have seen in the skewing of the audience younger and more balanced agenda wide and races in austin, miami, this year, often later in the air and the new race in las vegas for next year, no doubt we'll all be sellouts. we have seen tech brands from the us come into the sport and part of the effect of the effect of a netflix documentary, cisco, oracle, salesforce, google, those brands. the effect in asia has been similar but limited, limited to an english—language audience. it's very much the same effect but on a niche audience. just looking _ on a niche audience. just looking at _ on a niche audience. just looking at the _ on a niche audience. just looking at the overall - on a niche audience. just looking at the overall appeal and particularly what it means for asia, and i'm interested, we are seeing, as you talked about, other countries hosting
message, and then quite how long it would take to work out that there are serious qualifications on that, that could involve significant travel. there are products that use the phrase "recycled by terracycle" though that doesn't reference any caveats? no, it does, "by terracycle." so, we always mandate with brands that at minimum, not at maximum, but at minimum they must say "by or through terra cycle. " let's make it very clear that this is not council recycling, that this is recycling through terracycle. and then consumers typically will go to our website where there is phenomenal detail on exactly how every programme works, what happens to the waste, you name it. if we take these, the kp nuts, of course, it's got the logo there, says, "please dispose of this responsibly, find out how you can "recycle it at terracycle.co.uk." there's nothing here that's saying, "you might have to travel." it's just saying, "look at the website." that to me suggests, "well, i can look later, "but it will be easy."
for marketing and pr. we looked at two of the biggest brand—sponsored collection schemes — kp snacks and pladis, the owner ofjacobs, mcvities and carrs. this is pladis promoting its recycling achievements. but what do these numbers tell us? those millions is a good thing but it's the percentage, the proportion of the individual pieces of packaging produced by those brands. so, what is the percentage? that'll be an interesting statistic to see on their website for the crisp packets that they have. what percentage are they working on here? we decided to crunch the numbers. nearly 16.5 million wrappers have been recycled over the last ten years, according to terracycle, through the pladis scheme. sounds impressive.
last year, terracycle and eight brands it works with in the us settled a legal challenge over recycling claims on their packaging. they'd failed to mention any limitations to their collection schemes. so, why not be more clear? why not put the caveats clearly on the packaging? well, just as i was going say, that's exactly what we're doing. so, this year we are asking brands — it's rolling out this year, all of this, er, all of these requests — to ensure that brands add any qualifiers — if there's a geographic limit, for example, or if there's other forms of limit, that's exactly what we're doing and we're doing it nationally in the united states, and in fact, every country around the world, so, you will see it in the future on uk packaging. next, we want to check out how much waste gets collected and recycled through terracycle's partnerships with big brands. you know when you look at a crisp packet and think, "that would make a great garden chair"? as well as paying for recycling and the use of the logo, some brands also pay
filled and everything, just pay a deposit. then, when you're done, you can return it to any participating retailer, where it doesn't end up as waste or even in recycling, it gets cleaned and then refilled, and then around it goes again. three, two, one! nicely done! what is that? so, this could be from anything. it's just a soft plastic film, so maybe packaging, but who really knows? but you can see it started off as something much bigger and broke down. i don't want it to fly off. i will try to get it in there. the good news is that the amount of plastic packaging on supermarket shelves is reducing. we're recycling four times as much today as we were 20 years ago. many brands, including some that work with terracyle, have pledged to deal with the problem of plastic packaging by 2025. but, right now, lots of it still ends up in landfill or burnt, and saying all of it's recyclable risks encouraging brands and consumers to feel good
terracycle says it's started a new scheme in west london so people can drop off a range of packaging at their local recycling centre. brands pay a fee for working with terracycle — it can be anything from tens to hundreds of thousands of pounds a year. the amount that can be recycled depends on how much they pay, so there's a limit to the number of collection points. for many, the fee also includes use of the terracycle logo on their packaging. so, when shoppers buy something with that logo on it, would they know what it means? i've done a bit of a shop. bought a bunch of stuff here. i'm looking at some packaging with consumer law expert professor chris willett. all these products have the terracycle logo on them. do you think that if someone was to see that logo whilst they're doing their shop, they'd understand what it actually means?
it is misleading, precisely because of the headline signal message, and then quite how long it would take to work out that there are serious qualifications on that, that could involve significant travel. there are products that use the phrase "recycled by terracycle" though that doesn't reference any caveats? no, it does, "by terracycle." so, we always mandate with brands that at minimum, not at maximum, but at minimum they must say "by or through terra cycle. " let's make it very clear that this is not council recycling, that this is recycling through terracycle. and then consumers typically will go to our website where there is phenomenal detail on exactly how every programme works, what happens to the waste, you name it. if we take these, the kp nuts, of course, it's got the logo there, says, "please dispose of this responsibly, find out how you can "recycle it at terracycle.co.uk." there's nothing here that's saying, "you might have to travel." it's just saying, "look at the website." that to me suggests, "well, i can look later, "but it will be easy."
for marketing and pr. we looked at two of the biggest brand sponsored collection schemes. kp snacks and pladis, the owner ofjacobs, mcvities and carrs. this is pladis promoting its recycling achievements. but what do these numbers tell us? those millions is a good thing but it's the percentage, the proportion of the individual pieces of packaging produced by those brands. what is the percentage? that will be an interesting statistic to see on their website for the crisp packets that they have, what percentage are they working on here? we decided to crunch the numbers. nearly 16.5 million wrappers have been recycled over the last ten years, according to terracycle, through the pladis scheme. sounds impressive. but, just to give you an idea
last year, terracycle and eight brands it works with in the us settled a legal challenge over recycling claims on their packaging. they'd failed to mention any limitations to their collection schemes. why not put the caveats clearly on the packaging? doing. so, this year we are asking brands, it's rolling out this year, all of this, er, all of these requests to ensure that brands add any qualifiers, if there's a geographic limit, for example, or if there's other forms of limit, that's exactly what we're doing. we're doing it nationally in the united states, and in fact, every country around the world. so, you will see it in the future on uk packaging. next, we want to check out how much waste gets collected and recycled through terracycle's partnerships with big brands. you know when you look at a crisp packet and think, that would make a great garden chair. as well as paying for recycling and the use of the logo, some brands also pay
just pay a deposit. then when you're done, you can return it to any participating retailer where it doesn't end up as waste or even in recycling, it gets cleaned and then refilled. and then around it goes again. three, two, one. nicely done. what is that? so, this could be from anything. it's just a soft plastic film. so maybe packaging but who really knows. but you can see it started off as something much bigger and broke down. the good news is that the amount of plastic packaging on supermarket shelves is reducing. we're recycling four times as much today as we were 20 years ago. many brands, including some that work with terracyle, have pledged to deal with the problem of plastic packaging by 2025. but right now, lots of it still ends up in landfill or burnt, and saying all of it's recyclable risks encouraging brands and consumers to feel good