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To send one for his 21st better day party, james hirschdale was shocked he couldn't find a classy digital invitation on the web. >> i was between a rock and a hard place because i didn't have a budget to send paper invitations but i also found that the existing products for sending invitations online were not as customizable, not as beautiful, as what i would have wanted. >> the internet was full of sites that were a little bit more junkie, a little more low-end. didn't feel high-touch, didn't have that emotional quality. >> reporter: james, a sophomore in college, saw an opportunity. what bet...

And even though there are plenty of ways to send digital invitations, when it came time to send one for his 21s birthday party, james hershfield was shocked he couldn't find a classy invitation anywhere on the web. >> i was kind of stuck between a rock and a hard place because i didn't have a budget to send paper invitations, but i also found that the existing products for sending invitations online were not as customizable and not as beautiful as what i would have wanted. >> the internet was full of sites that were a little bit more junky and low end. it didn't feel high-touch and have that e...