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>> what is the difference between ford and the other companies? how did they get it right? >> management. management really matters. whether it's jack welch or steve jobs or allen mulally. it's interesting, three detroit auto companies, none of them, ceos, come from detroit and only one of them has any auto experience. they're basically from outside the industry. >> and that's made a big difference. >> fresh blood. >> all you have to do is read "the reckoning" to see what happened to the auto industry from 1981 to 2009. anyway -- >> still ahead, david axelrod and dr. zbigniew brzezinski, we'll be right back. willie, it's news you can't use. so losing weight clicked for me