Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention
Share this article Share this article RESTON, Va., April 7, 2021 /PRNewswire/ -- Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That's why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that a Syracuse University research paper analyzing audience retention, powered by insights from Comscore, won first place in the Open Paper Competition for the Broadcast Education Association (BEA) Research Division. The p...
Source: prnewswire.com