Detailed text transcripts for TV channel - MSNBC - 20180909:11:49:00
Throw parties. we throw parties in specific genres for the audience we're trying to get. some are beer pong, some of them are golf with celebrities. our biggest one is something we call grunt fest where we have a music act-out. it's like an adult carnival. there's everything from spear throwing to bull riding and we have nascar. it's a lot of fun. >> how many people come to the events? >> the last one was about 6500 people. >> just think. that's got to be expensive. >> it is. we did about a half a million in revenue. about 150 net. they're profitable ventures. >> got it. so people are -- these...