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The International Cricket Council (ICC) has issued strict advisories and guidelines to prevent unauthorised associations with the ICC World Cup. The move comes as numerous brands across various sectors seek to leverage their association with the tournament. The ICC sponsors include Mastercard, Thums Up, and Dream11, among others
For the person who just wants a cold drink, not only is it not complimentary but a solo drink also remains unavailable. We call this colawashing.
The series, hosted by Harsha Bhogle, will feature experts including Sourav Ganguly, Yuraj Singh, Gautam Gambhir, Virendra Sehwag, and Dinesh Karthik.
The tournament is likely to see a minimum of India-Pakistan clashes, which will drive demand for the broadcaster
Biscuit brand Parle has yet again emerged as the most chosen in-home brand among fast moving consumer products (FMCG), as per the latest edition of Brand Footprint, Kantar Worldpanel's annual rankings of the most chosen consumer brands in India. Parle is followed by Britannia, Amul, Clinic Plus, Tata Consumer Products, Nandini, Colgate, Surf Excel, Aavin and Sunfeast. See latest rankings here