Will Reliance bring Campa Cola's fizz back with relaunch or will it fizzle out of the soft drinks market?
Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.
Source: moneycontrol.com
Stay updated with breaking news from Thums Up. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.
Although this kind of coveting is no sin, can the swaps move the cola brands' bottom lines?
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Best Media Info: Conceptualised by Ogilvy, the campaign brings alive the concept of charging oneself to fight challenges and adversities head-on| Ad Craft News
A video showcasing the preparation of 'Thums Up' pani puri, has surfaced on Twitter, leaving foodies angry.