Page 10 - Thums Up News Today : Breaking News, Live Updates & Top Stories | Vimarsana

New Delhi [India], September 22 (ANI/BusinessWire India): With the ICC T20 Men's World Cup just around the corner, Thums Up, Coca-Cola India's first billion-dollar homegrown brand, has unveiled a new 'StumpCam' campaign to provide audiences with exclusive access to match footage and content. Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign. The campaign, which features renowned cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, aims to amplify Thums Up's new "Stu...

We are much larger today than we were when we sold our portfolio: Nadia Chauhan

COVID vaccines top Clarivate’s new brands list; Fed Circuit reverses Coca-Cola’s TTAB win; Skechers sues Brooks; USPTO to retire Public PAIR tool; CCB sees cricket complaint

50-60% of the category’s (Cola) overall spendings are utilised during the summer period. BestMediaInfo.com speaks to experts to understand whether using A-level celebrities is still the only way the cola category can advertise

Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022 (From 26 February to 4 March), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2360.97. All set to ride the upcoming summer wave and the next IPL season, beverages company