Thums Up brings in Shah Rukh Khan to position itself as more than a soft drink
Conceptualised by Ogilvy, the new campaign is in line with the brand’s previous association with cricketer Jasprit Bumrah.
Source: afaqs.com
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Shah Rukh Khan takes the action route in his Pathan look for the latest Thums Up ad : Bollywood News
Shah Rukh Khan takes the action route in his Pathan look for the latest Thums Up ad Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bollywood News at Bollywood Hungama.com.
Source: bollywoodhungama.com
Bring back The Zing Thing, Coca-Cola
Why on earth did Coca-Cola kill off Gold Spot? That must be the question haunting Atlanta, Georgia, the headquarters of Coca-Cola, after looking at its brand sales numbers for FY21 in India
Source: livemint.com
India-made Thums Up becomes a billion-dollar brand
Mumbai: Made-in-India soft drink brand Thums Up has become a billion-dollar brand in 2021, announced The Coca-Cola Company, which owns the brand. "Our local Thums Up brand became a $ one billion brand in India, driven by focussed marketing and execution plans," said The Coca-Cola Company chairman and CEO James Quincey on Thursday evening during a post-earnings call.
Source: indiantelevision.com
Thums Up puts 'Thunder' into Coke India's performance, becomes $1 bn brand
Beverages major Coca-Cola India's brand -- Thums Up -- has become the company's first $1 billion brand.
Source: ibtimes.co.in