Made in India 'Thums Up' becomes a billion-dollar brand
Launched in 1977 by India’s Cola King Ramesh Chauhan, Thums Up was already the largest fizzy drinks brand in India for years
Source: businesstoday.in
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Book excerpt: Before Salman Khan the movie star came Salman Khan the model
Admen Kailash Surendranath and KV Sridhar tell a new biographer about the actor’s image in commercials.
Source: scroll.in
Jasprit Bumrah rechristens "soft drink" Thums Up as "toofan" in new ad
Indians usually call the Coca-Cola beverage a soft drink but it, through the ad, rejects the label.
Source: afaqs.com
Ranveer Singh, Mahesh Babu battle zombies in new Thums Up ad
Ranveer Singh, Mahesh Babu battle zombies in new Thums Up ad Share Via: The duo is the last two men standing in a post-apocalyptic world. 2020 has two days left in its tank and yet it wonât let us live in peace. Just as people were getting ready for the next year, we heard of a new Coronavirus strain emerging from the United Kingdom. And while the governments the world over get ready to battle the new strain, Thums Up has released a new ad. Featuring Bollywood actor Ranveer Singh and Telugu film star Mahesh Babu, the ad has them take on the zombies. Yes, zombies.
Source: afaqs.com