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After taking over the reins of the company as Vice Chairperson, Jayanti announced last year the introduction of new carbonated beverages.
With a current valuation of Rs 820000 crore, Reliance Retail has big ambitions from Campa and it is now reportedly planning to set up its own bottling units for wider distribution of the brand.
Campa, which competes with global cola makers Coca-Cola and PepsiCo in India, will be the first homegrown cola to be taken overseas. “We are scaling it (Campa) up further in India, and have also started work to take it global, starting with Asia and Africa,” Ambani, director at Reliance Retail Ventures, said in her address at the AGM.
Campa, which competes with global cola makers Coca-Cola and PepsiCo in India, will be the first homegrown cola to be taken overseas. “We are scaling it (Campa) up further in India, and have also started work to take it global, starting with Asia and Africa,” Ambani, director at Reliance Retail Ventures, said in her address at the AGM.
In May, RCP announced its entry in the western snacks category with the launch of Alan's Bugles in India marking its foray into the snacks segment