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“Ahead of the 63rd Annual Grammy Awards, music’s biggest night, we’re excited to celebrate creators who have played a role in skyrocketing songs to record-breaking success and award nominations through dance, memes and challenges on TikTok,” said Meridith Rojas, Logitech’s head of global creator marketing, in a statement. Courtesy of Logitech Logitech is honoring 14 creators in three categories. The nominees consist of “originators,” creators who start the trends, dances and challenges; “amplifiers,” popular creators who are responsible for amplifying the challenges to their...

Computer accessories and software maker Logitech has launched a first-of-its-kind awards show called the Song Breaker Awards, which will recognize native TikTok creators who are shaping popular music as we know it. Hosted by TikTok phenoms Sienna Mae Gomez and Larri 'Larray' Merritt, the event is slated for March 13 at 8 pm ET, streaming live on TikTok -- on Logitech’s channel, as well as Gomez’s and Merritt's. The stream will feature appearances by Lil Nas X and rapper-songwriter 24kGoldn. The Song Breaker Awards, airing ahead of the Grammys, will recognize creators whose...