Mastercard Romania Puts Small Businesses on the Map with 'Roadside Market'
Creative 61 Add to collection McCann Bucharest uses Waze to reinvent roadside markets and bring local producers into the digital economy Mastercard has launched Roadside Market, a campaign that promotes equal access to markets and financial independence for small vendors that are now part of the informal economy. The Roadside Market campaign has transformed roadside vendors into real small businesses and connected them through the popular Waze driving directions app to the biggest community of drivers in the world. What’s more, these vendors will now have access to a cashless payment sys...
Source: lbbonline.com