Snap brings partner-centric Layers to its social map used by 250 million people – TechCrunch
Snap brings partner-centric Layers to its social map used by 250 million people Snap wants users to get a more personal view of the world around them. While products like Google Maps and Apple Maps have long-relied on data partners to juice the quality of their contextual insights, Snap is hoping it can give users a more hands-on approach to mixing and matching third-party tie-ins to its Snap Map product, allowing users to build a view of their geographic surroundings tailored to their interests. The new product — announced today at the company’s Snap Partner Summit — is called Layers a...