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Snap brings partner-centric Layers to its social map used by 250 million people
Snap wants users to get a more personal view of the world around them.
While products like Google Maps and Apple Maps have long-relied on data partners to juice the quality of their contextual insights, Snap is hoping it can give users a more hands-on approach to mixing and matching third-party tie-ins to its Snap Map product, allowing users to build a view of their geographic surroundings tailored to their interests.
The new product announced today at the company’s Snap Partner Summit is called Layers and it allows users to add data from some of Snap’s chosen developer partners directly to their map so they can see the world in a very particular view. ....

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