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The Athlete's Foot partners with TikTok to launch 'Katch the Kayanos' campaign via Accent Group

Win a pair of ASICS Gel-Kayano 28. Chase @sarahmagusara through your FYP♬ Promoted Music
To celebrate the launch of the new ASICS Gel-Kayano 28, leading footwear retailer, The Athlete’s Foot has partnered with TikTok to turn its For You Feed into a virtual running track – inviting Australians to ‘Katch the Kayanos’ by scrolling through their feed to catch a creator for the chance to win a pair of the new shoes.

This is the first time any Australian brand has built out sequential storytelling using multiple advertising formats on TikTok across the For You Feed.
The campaign has launched today with a TopView ad placement, with Australians able to participate in a virtual race through their own personalised For You Feed. Following the TopView ad, the race will be kick-started by TikTok lifestyle creator @sarahmagusara who will feature in engaging In-Feed placements, encouraging the TikTok community to race her through their For You Feed to catch her and t ....

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The Athlete's Foot & TikTok launch Australia-first campaign

The Athlete’s Foot & TikTok launch Australia-first campaign
July 21, 2021 10:26
To celebrate the launch of the new Asics Gel-Kayano 28, footwear retailer, The Athletes Foot has partnered with TikTok to turn its ‘For You Feed’ into a virtual running track, in a campaign launching today.
This is the first time an Australian brand has built out sequential storytelling using multiple advertising formats on TikTok across the ‘For You Feed.’

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The campaign has launched today with a TopView ad placement, with Australians able to participate in a virtual race through their own personalised ‘For You Feed’.
Following the TopView ad, the race will be kick-started by TikTok lifestyle creator @sarahmagusara who will feature in an in-feed placements, encouraging the TikTok community to race her through their ‘For You Feed’ to catch her and the new Kayanos. ....

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Afterpay partners with TikTok for launch of Australian Fashion Week 2021

Afterpay partners with TikTok for launch of Australian Fashion Week 2021
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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