Walmart sells Bonobos for $75 million, slashing value by 75%
The online-focused menswear line was worth $310 million to Walmart in 2017.
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The online-focused menswear line was worth $310 million to Walmart in 2017.
Walmart is selling another DTC brand as Bonobos goes to Express and WHP Global for $75 million, a $235 million discount to its 2017 purchase.
Brand management firm WHP Global and Express Inc. agreed to buy Bonobos for a combined $75 million from Walmart on Thursday.
WHP Global will Acquire the Bonobos Brand EXPR will Acquire the Bonobos Operating Assets and Operate the Bonobos eCommerce, Guideshop and Wholesale Businesses in the U.S. Under an Exclusive... | April 13, 2023
Walmart has agreed to sell Bonobos to WHP Global and Express for $75 million after purchasing the DTC brand for $310 million in 2017.