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Winners’ designs will be seen on an Aldi lorry Aldi has launched a competition for children to come up with a design for its latest lorry, as part of its Olympic Team GB sponsorship. The discounter wants schoolchildren aged from five to 14 to submit hand-drawn designs celebrating “fresh, healthy food”. Shortlisted entries will be judged by Team GB athletes, including the Brownlee brothers, Jade Jones, Lois Toulson, Lutalo Muhammad, Max Whitlock and Shauna Coxsey, who will select one winner for England and Wales and one for Scotland. Entries must be submitted by 25 June at getseteatfresh...

CREATIVE children from Bradford have been urged to enter a competition to design a lorry for Aldi and Team GB.

Team GB receives support from Birds Eye Green Cuisine ahead of Tokyo 2020 04/12/21 Team GB is proud to welcome Birds Eye as an official supporter ahead of the Tokyo 2020 Olympic Games, which are set to inspire the nation when they kick-off on Friday 23rd July in 2021. The collaboration will see Birds Eye’s Green Cuisine brand become the official plant-based supporter of Team GB, continuing the brand’s efforts to make meat-free more mainstream and promoting the power of plants. With under four months until the start of Tokyo 2020, this exciting collaboration will see Birds Eye launch a n...

The partnership will include a seven-figure ATL campaign this year General Mills has teamed up with the British Olympic Association for a new partnership that will see its Yoplait Kids yoghurt brand sponsor Team GB for the next three Olympic Games. The three-year partnership takes in this summer’s delayed Tokyo Olympics, the Beijing Winter Olympics next year and the 2024 Paris Games, and will see Yoplait Kids brands Petits Filous, Frubes and Wildlife become the official yoghurts of Team GB. A seven-figure ATL campaign would include a TV push from June, in-store activations, on-pack promotio...