humanitarian mission back in the united states. photographer tim moxley had an aha moment on instagram back in 2012. i was noticed that there were certain photos that told a story about people s lives in the city. he brainstormed with photographers and they created a hashtag. we love atl is something that we started on instagram to ask people to show their lives in the city. when people continued to submit they came up with a new plan. we bought a truck for a mobile art gallery. we hang the photos in the truck and sell the photos. #weloveatl has helped families in north georgia.