4 ways martech will shift in 2021 – TechCrunch
Tim Parkin, president of Parkin Consulting, is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. The tidal wave of growth is upon us — an unprecedented economic boom that will manifest later this year, bringing significant investments, acquisitions and customer growth. But most tech companies and startups are not adequately prepared to capitalize on the opportunity that lies ahead. Here’s how marketing in tech will shift — and what you need to know to reach ...
Source: techcrunch.com