Coconut water brand Vita Coco launches hair care range in Europe
The Vita Coco hair care range features three different lines, all formulated with high levels of the brand's star superfood ingredient - coconut (Image: Vita Coco) Coconut water brand Vita Coco has expanded into European hair care with a range of shampoos, conditioners and treatments, and its EMEA head says it’s ready to take on the beauty competition. The Vita Coco hair care range – in the planning since around 2016/17 – was made up of three lines: Nourish for dry hair; Repair for damaged hair; and Scalp for irritation, each featuring coconut as the star ing...