IPL rights soar, but global reach remains a hurdle
The Indian Premier League (IPL) is batting big. The latest five-year media rights deal, starting in 2023, is valued at a staggering $1.2 billion annually, according to Omdia's report,
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The Indian Premier League (IPL) is batting big. The latest five-year media rights deal, starting in 2023, is valued at a staggering $1.2 billion annually, according to Omdia's report,
The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually
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Media analyst Omdia estimates that in the U.S., programming investments are down by only 1% from 2022.