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Engine op tim zation to drive traffic to my site, what's going to be the one may trick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. viral marketing is...

On the industry. the smart brands are giving consumers the ability to interact with them. >> he has somewhat leveled the playing ground so that small businesses can compete with the big guys. search engine op tim i zation expert says, only if you are being smart nd ataking control of the way search engines perceive your website. >> a lot of people are still trying to use techniques that really were good ten years ago. for instance, you might go and draft a page where you use your keywords over and over and over again. ten, 15 years ago, that absolutely worked. today, two years from now, five y...