Saatchi & Saatchi Malaysia releases Panadol film to celebrate what Chinese New Year is really about
February 9 2021, 10:00 am | BY Kim Shaw | 1 Comment Panadol and Saatchi & Saatchi Singapore have launched this new Chinese New Year spot titled ‘Time For Joy, Not Pain’. The campaign stays true to the Brand’s purpose of freeing people from pain and celebrates Chinese New Year the way it should be. Chinese New Year is usually one of the busiest times of the year. But this year, our Chinese New Year traditions could get impacted due to travel & social distancing restrictions. The 2-minutes short film, depicts a story of two brothers who went through great lengths to keep the fon...
Source: campaignbriefasia.com