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John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering - Vimarsana News

John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering

(First in a series. Post two, on Twitter's solution, is here). Marketers - especially brand marketers: Too many of you have lost the script regarding the critical role you play in society. And while well-intentioned TV spots about "getting through this together" are nice, they aren't a structural solution. It's time to rethink the relationship…