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“In January 2020, we were bringing in about anywhere from a thousand to 1,200 text leads. And then in the peak of the pandemic you know, June, summertime all of a sudden we had 2,000 text leads coming in,” said Tasche. “So we definitely saw an increase in texting.”
According to Chris Sutton, the VP of automotive retail at J.D. Power, that’s something people have been looking seeking for a long time.